Ontological Design

Service Mapping

July 06, 2010

To map services requires a set of distinctions out of which maps are going to be build. Geographical maps are build based in share conventional distinctions such as latitude and longitude, curves of level, and color coding among many others. Good powerful maps are based in sharp distinctions that allows us to observe, assess and take relevant actions. Here there is a collection of service mapping intents. Many of them are based in symbolizing "things" people encounter when experiencing a particular service on ad hoc bases. They also provide a larger context  - a service process- in which it is possible to appreciate  how customer's experience of the service takes place and how one particular event may be related to a previous one. There is a more structured set of distinctions to map services, such of those used by New Scale or Vision Consulting. These approaches have two main advantages. First, they allows to track specific actions that are delivering value to customer. Second, they map critical roles that are both, the source of stability for the process and the possibility for change and innovation.

The emergence and collaps of a market: CDO/Collateralized Debt Obligation

July 01, 2010

... or sub-prime mortgage credits (triple-B-rated) packaged in bonds (triple-B-rated), and then packaged in CDOs (triple-A-rated... the magic leap)... that may also become components of new CDOs (triple-A-rated)... against which mortgage default swaps were issued... swaps that became the exclusive component of the synthetic CDOs (triple-A-rated)... then Mr Wing Chaw - and many, many others- advising institutional investors (big pocket, risk averse, only triple-A-rated assets) to buy them... a systemic failure in making risks assessment.

Sullivan and emerging languages

April 21, 2009

The Bay Area dubliner David Sullivan sent me this. He claims that the internet and the new forms of commons rigths are driving the emergence of subtle languages. What do u think?

Searle's 50 years at Berkeley

April 14, 2009

A celebration. A conversation. New questions.

Synthetic Realities, Social Labs & Excellence

February 20, 2009

  • Orchestration of Networks
    Orchestration of Excellence in Networks
    Orchestration of Excellence in Pluralistic Networks
    Orchestration of Excellence in Pluralistic Hybrid Networks

Fernando Flores has been insisting, for few years, that there is a variety of technologies - such as MMORPG- that creates and support the development of social, persistent virtual worlds. In other words, technologies that creates synthetic realities. The opportunity that this synthetic realities open is huge. They can be used as laboratories and simulators for innovating in social practices, as well as in developing practical mastery.

Many of these MMORPG -WoW- are political in its nature and involve a rich variety of activities -career, economics, business, community, militar, etc-. Consequently, they offers a natural space for social involvement. However, in order to be used as Labs or Simulators, significant adjustment to the game and the logic of playing the game should be introduced. The Lab do not operate and can't operate with the logic of Wizzard Entertainment and its game designers. The presuposition that playing a particular MMORPG will develop leadership, management or any other social skill is greatly misleading. Games by itself often become a painful addiction.

A twiked MMORPG -or in the near future a customized simulator- offers something that traditional education -with few exceptions as martial arts or performing arts- have not been able to offer until know: mastering practices. Following H. Dreyfus argument, he claims that mastering a practice requires social involvement. Only in social context that imply social involvement individuals can experience, observe and modify their emotional dispositions, encounter emergent aspect in their worlds, and endlessly refine their habits. MMORPG are not just social, but massive, diverse, global and hybrid providing a new horizon for developing and "orchestrating" masteries...

A new wave of technology driven transformations?

Ontologizing or acting with others in shared worlds

October 20, 2008

Ontologies, in my practical understanding, are theoretical frameworks that offer a set of distinctions -and relations between them- to articulate what are the fundamental aspects of the being of a particular being. What is important to keep in mind is that in creating the ontological framework to grasp the phenomenon, you also define the phenomenon to be grasped and -by extension- the territory for the emergence of anomalies.

Ancient understanding of being as a being such that has  essence and existence has practical consequences in our daily life. It contributes to the belief that a human being has a surface, an appearance, and on the other hand, probably an essence, a fundamentally true nature that defines what that individual really is. So, appearance and essence can be coherent, aligned, or they can be highly misleading. What is interesting about this ancient ontology -still alive in our common sense- is that it may invite us to ask ourselves about our first impression and orient us to maintain open questions all along a relationship. A certain humble inquire in front of the inexhaustibly other and their unaccessible essence. However, this distinction has its flip side, and it can be used in a fundamentalist fashion to characterize others disregarding their appearance -actions, utterances, presence-. Specially in regimes or institutions that claim to have some privileged access to the inaccessible essences.

Modern Ontology, as articulated by Descartes and Kant offers a whole new perspective. Being is characterized as subject able to discern and doubt while confronted with a unambiguously commensurable res extensa . In this approach we are a kind of being that is intrinsically well equipped to observe, explain and transform the world around them. Moreover, "observation" has a particular characteristic, observations can be "objective". In other words, individuals may have access to the essence of things, to the transcendent, universal characteristic of something. The interesting aspect of this ontology is that it gave a lot of legitimacy to the individual, the person, to discern and engage in controversies. This impetus was particularly relevant for the development of science and technology and marked the religious/scientific struggles of the Renaissance.

Post Modern Ontologies, as articulated by Heidegger moves the center of gravity from the individual to the "whole" -clearing-; from the articulated present-to-hand foreground to the transparent background of the ready-to-hand -cultural and practical habits-; and from abstract generalizations to the concrete texture of the being-there-with-others-in-the-world as such. The beauty and value of this post-modern ontology is that it provides a robust context for dealing with the challenges of living together in local/global communities. In simple terms, only the experience of anxiety (nothingness) gives us an ephemeral chance to regain some access to the shared whole, to the shared background and to the other in a vibrant and creative fashion.

Ontological Design belongs to this post modern stream. Flores makes an original contribution to post modern ontologies by building on Heidegger and J.L. Austin controversial understanding of language. In doing so, he now moves the center of gravity from the past to the future; and from contemplation to action. In this very same orientation Hanna Arendt and Paul Ricoeur explore the language of commitments in moral, ethical and political discourses.  The value of this Ontological Design -post modern- approach is its capacity to design, develop social practices in a simple, powerful and accessible way.

"Ontologizing" is a OD practice to transform any valuable disciplinary discourse -set of distinctions- in distinctions that are build out of specific actions and commitments. In doing so, notions as communication, listening, innovation, management, trust, leadership or networked networks loose their vagueness and are transformed in accesible practical tools.

Belonging

February 10, 2008

Belonging, being part of, becoming.

The Spirituality of Science and the Science of Spirituality

May 08, 2007

William McDonough on Cradle to Cradle

April 20, 2007

Here is a very thought-provoking video on design from the widely-known architect, William McDonough.

Descartes and the Cartesian Style

April 10, 2007

A decade ago Maria Flores-Letelier and I wrote this reflection on the modern way of being and its philosophical roots. Take a look and let us know what do you think.