November 2015

Action Workflow

November 20, 2015

The Action Workflow was designed by Fernando Flores and Chauncey Bell in the early 90s and is a theoretical framework which covers the entire realm of services from hotels to Airbnb, ODS to Cloud computing, banking to crowdfunding. From the most basic exchanges to the delivery of a multinational's product, the Action Workflow reveals, and allows us to intervene in and design these services.

In a recent paper, I take a look at the Action Workflow, its progression over the last several decades, and its continued vibrancy. I've posted a working version on my site. Please take a look and let me know your feedback, questions, comments, where it opens something new or where it falls flat.